Formation of Scientific and Pedagogical Potential of the Higher Educational Institution as the Part of the Market of Educational Services

The purpose of this article is to study the degree to which higher educational institutions are provided with scientific-pedagogical staff and to identify factors influencing the effectiveness of the activity of scientific-pedagogical staff in higher educational institution. Object of research is the scientific and pedagogical potential of higher education. The degree to which higher educational institutions are provided with scientific-pedagogical staff have been estimated on the basis of the analysis including such indicators as the number of teaching staff, their ages and qualification structures, trends of preparing of PhD students and doctoral students. Goals, objectives and criteria of ranking system of scientific-pedagogical staff have been substantiated. The key features of a high school lectures have been proposed. The factors that affect the state of scientific and pedagogical potential in Ukraine have been systematized. It has been proved that in order to raise the impact of the use of existing creative potential of employees of higher educational institutions we have to face the problem of finding effective methods of encouraging the active creative work. Accordingly it has been determined that the motivation of employees to effective work is a key objective of management of higher educational institutions. Among the future prospects of this research the problems of effective motivation of scientific-pedagogical staff of higher education institutions in the system of providing qualitative educational services are the most actual.