MODEL OF DEVELOPMENT FROM ORGANIC FARMING DRAGON FRUIT: AN IMPLEMENTATION OF SUSTAINABLE AGRICULTURE

The Model used in this study is the method of SWOT analysis. Based on the SWOT analysis towards organic farming fruits obtained six alternative strategy that is (1) Increase production volume of organic fruits (S-O Strategies). (2) Optimize the quality control on product and market existing (S-O Strategies). (3) Business management system Improvements and upgrading the managerial skills of farmers (W-O Strategies). (4) Build a STA (station Terminal Agriculture) (W-O Strategies). (5) Sought organic certification (Strategy S ? T) and (6) till the packaging and label of the product through credit capital venture (W-T Strategies). Based on the results matrix of the QSP analysis showsthat the best strategy that should be prioritised, namely strategyoptimize the quality control on products and marketsalready, the total value of the highest PURSE of 5,607. As for the sixth such strategies can be ranked by priority and the greatest BAG weights are as follows: (1) Optimising quality control on product and market existing (STAS = 5,607). (2) increase the production volume of organic fruits (STAS = 5,567). (3) Build the STA (station Terminal Agri) (STAS-= 5,418) (4) lobbies for packaging and label products through credit capital venture (STAS = 5,221). (5) Sought organic certification (STAS = 5,025) and (6) business management system Improvements and upgrading the managerial skills of farmers (STAS = 4,936).