Features of development and introduction of staff potential development standard of the enterprise

In the article, the necessity standardization of staff potential development process in the field of providing commercial services is discussed. The analysis of the definition of «standard» is submitted. The development of staff potential development standard of the enterprise on the basis of management projects methodology is supported. The model of project life cycle of development and introduction of staff potential development standard, which is presented by phases: conceptual; developments; implementation of project; completion of project; operating is offered. The complex of actions and results of every phase of project life cycle is described.