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SWOT: system look

Journal: Herald of the Economic Sciences of Ukraine (Vol.23, No. 1)

Publication Date:

Authors : ;

Page : 159-165

Keywords : SWOT-аналіз; SWOT-анализ; SWOT-analysis; cyclic causality diagrams; business process; system dynamics; synergetics management; phase portrait;

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The article is devoted to searching the ways of improvement the strategic analysis methodology and synthesis of enterprise indexes on the base of the system approach. It is proved that classic SWOT -analysis with the usual formalism and very indefinite possibilities for the synthesis must be substituted for the system methodology of management by Jamshid Gharajedaghi, that is forced by the reliable instruments of imitation or «soft» modeling.

Last modified: 2017-08-31 14:35:53