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EFFICIENCY OF MERCHANDISING IN THE HYPERMARKET "MAGNIT"
Journal: Synergy of Science (Vol.15, No. 1)Publication Date: 2017-09-30
Authors : Shevchenko A. A.;
Page : 0-0
Keywords : sales area; effectiveness of the usage; merchandising.;
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Abstract
The article considers merchandising, namely the effective use of the trading floor, which helps attract both old and new customers. The article deals with the efficiency indicators of the use of the trading area, such as footprint coefficient and display area coefficient in the context of the hypermarket "Magnet".
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Last modified: 2017-08-31 16:46:36