Influence of corporate culture on the motivation of employees' efficient activity at the enterprise

The article deals with the theoretical and practical issues of scientific assessment of the corporate culture impact on the motivation of employees’ efficient activity. The possibility of such an assessment in terms of the company 's corporate culture (with legal regulation), as well as in the presence and development of its individual components is stressed. The method of elementwise assessment of the corporate culture is considered. The above method is illustrated as applied for the company in terms of corporate values and for the employees as the motives of their efficient activity. The mechanism for determining the level of influence of the corporate culture components on the motivation of the employees efficient activity, which is based on the ranking the weights of the identified corporate culture subelements, reflecting the motives of workers is considered. The close relationship and dependence of the employees’ performance indicators, (productivity and profitability of products) on specific elements of corporate culture are shown.The directions of determing the effectiveness of the corporate culture implementation and improvement are proposed. Particular attention is paid to indicators of measuring the impact of corporate culture on the motivation of the employees’ efficient activity.