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Increase of the Marketing Information Systems Role at Providing of Effective Marketing Management of Enterprise
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.32, No. 2)Publication Date: 2013-06-01
Authors : Naumova Ye. O.;
Page : 129-134
Keywords : marketing management; marketing information; marketing information system; efficiency; enterprise;
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Abstract
The article is devoted to the role of marketing information systems (MIS) at providing of effective marketing management of enterprise. The specified definition of „marketing information system” is offered. The barriers to the implementation of MIS in the enterprise are analyzed. Directions of application of MIS for implementation of marketing functions are described and benefits of MIS introduction in the company are defined.
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