CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING
Journal: INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH (Vol.4, No. 8)Publication Date: 2016-08-31
Authors : Lakshmi. S;
Page : 60-65
Keywords : Online shopping; Consumer Buying Behavior Influences of Online Shopping Decision.;
Abstract
With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.
Other Latest Articles
- RESEARCH ON MARKETING OF PRODUCTS AT KODAIKANAL TOURISM CENTRE – DINDIGUL DISTRICT
- CONSTRUCTING AND VALIDATING A SCALE FOR ASSESSING THE SOCIABILITY OF TEACHERS
- FLIP TEACHING IN PROMOTING ACTIVE STUDENT LEARNING
- COLLEGE STUDENT MIND-SET AND INTENTIONS TOWARD ENTREPRENEURSHIP IN CHENNAI CITY
- TOTAL QUALITY MANAGEMENT IN B.ED COLLEGE
Last modified: 2017-09-03 18:45:32