GREEN MARKETING –GO GREEN FOR THE SUSTAINABLE DEVELOPMENT OF THE PUBLIC
Journal: INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH (Vol.4, No. 7)Publication Date: 2016-07-31
Authors : J. Kavitha;
Page : 40-43
Keywords : Green Marketing; Eco-Friendly& Eco- Labeling.;
Abstract
Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope in developing countries as well.
Other Latest Articles
- MOBILE CHATTING BEHAVIOUR OF ARTS AND SCIENCE COLLEGE STUDENTS
- THE IMPACT OF SELF-HELP GROUPS ON THE SOCIO-ECONOMIC DEVELOPMENT OF RURAL HOUSEHOLD WOMEN IN TAMIL NADU - A STUDY
- DEMOCRATIC LEADERSHIP AMONG THE COLLEGE PRINCIPALS
- MOREL PAST: A SEARCH FOR IDENTITY IN PAULE MARSHALL’S BROWN GIRL BROWNSTONES AND THE CHOSEN PLACE, THE TIMELESS PEOPLE
- WORK LIFE BALANCE OF WOMEN TEACHERS IN MATRICULATION SCHOOLS – AN EMPIRICAL INVESTIGATION
Last modified: 2017-09-03 19:50:17