Perception on Unisex Clothing among Apparel Designers: A Study

In this study an attempt has been made to identify the perception on unisex clothing among the fashion designers. Further this study identifies the fashion consciousness among the fashion designers opinion, attitude and barrier on unisex clothing. A total of 90 questionnaires were distributed among the students across all the disciplines. Out of 90, 68 responded (75.55%), among the 68 respondents, 51 (75%) belongs to female community and 17 (25%) belongs to male. The age of the respondents were grouped into two as below 22 and above 22 of which 58.8% (40) respondents belongs to below 22 years and 41.2% (28) respondents are above 22 years of age. The perception on unisex clothing were identified based on 24 variables on a five point scale such as strongly disagree, disagree, no opinion, agree and strongly agree. Reliability test has administered to check the worthiness of the variables, the Cronbach's Alpha value which works out to 0.927and indicates that all the variables thus taken up for the study is excellent. In order to reduce the variables in to groups, factor analysis has been employed. Initially the rotated component matrix identified 5 components and they are named as Perceive, Attitude, Usefulness, Comfort and Environment. Out of the five components, perception has 12 variables. In order to group these 12 variables, again factor analysis has been employed. The rotated component matrix extracted 4 components which were named as Compatibility, Aesthetics, Intention and Ease of Use. In all, the perception on unisex clothing among the fashion designers were based on Aesthetics, Attitude, Comfort, Compatibility, Ease of Use, Environment, Purchase intention and Usefulness. The relative performance matrix has been carried out in order to identify the low, meet and high priorities on unisex clothing.