ANALYSIS AND EVALUATION OF THE INFLUENCE OF A NON-HOMOGENEOUS CUSTOMER OF AN INTERNATIONAL COMPANY IN LINE WITH THE PROJECT MANAGEMENT

The increasing globalization of markets, permanently shortened innovation cycles and increasing competition pressure provoke companies to offer their products to an aspiring markets. Most companies use successfully the classic project management in order to conduct the orders within the company internally. But, what will happen if the classic applications related to project structure plan, milestone plan, etc. are influenced by parameters which cannot be foreseen? Which variables disturb this well-established instrument of the project management? The aim of this study is to ascertain specifically what kind of roles and behaviors the project manager needs to handle in order to successfully cope with two difficult cultures, namely an industrial company located in Germany and the United Arabic Emirates. The increasing globalization of markets, permanently shortened innovation cycles and increasing competition pressure provoke companies to offer their products to an aspiring markets. Most companies use successfully the classic project management in order to conduct the orders within the company internally. But, what will happen if the classic applications related to project structure plan, milestone plan, etc. are influenced by parameters which cannot be foreseen? Which variables disturb this well-established instrument of the project management? The aim of this study is to ascertain specifically what kind of roles and behaviors the project manager needs to handle in order to successfully cope with two difficult cultures, namely an industrial company located in Germany and the United Arabic Emirates.