DISSEMINATION OF SUSTAINBILITY IN MULTINATIONAL CONSTRUCTION COMPANIES: EVIDENCE FROM THE CZECH REPUBLIC

The construction industry is one of the most greenhouse gas producing industries in the world. For corporate sustainability science it is therefore crucial to deal with the industry to find solutions towards sustainable governance and management to lower its negative impact. This inductive study of four multinational construction companies examines how organizations manage sustainability of its operations in its central locations and subsidiaries. Drawing from literature reviews, interviews, observations and company reports I have developed insights into how the companies disseminate sustainability tools and best practices within multinational operations and what are the main drivers and obstacles for a higher level of sustainability. During the research I discovered there are significant barriers to sustainability dissemination The best sustainability practices remain limited to a small number of projects. The levels of sustainability performance remain heterogeneous among subsidiaries. On the other hand: rotation of managers and sustainability experts, product premium opportunities, brand reputation as well as level of regulation, subsidies and public awareness are identified as main drivers.