MOTIVATION TO START-UP A BUSINESS IN RELATIONSHIP TO INNOVATIONS: DOES "GOOD" MOTIVATION REALLY MATTER?

A motivation to start up could affect all near future of the business unit. This situation is described on case of Moravian-Silesian Region. These results are based on field survey study between 215 entrepreneurs in the Moravian-Silesian region in 2015, where we found a significant relationship between start up motivation and innovations, then affected by company location. The paper argues that level of innovative behaviour is higher in SMEs which have owner-managers who were pull motivated in start-up and lower in those which have owner managers who are not satisfied with local entrepreneurial conditions. Product innovations are closely connected with opportunity seeking motive to start up (52%). Some start-up entrepreneurs only begin because they would otherwise remain unemployed (5%). In final part of the paper, factor analysis is made to find out main factors, which lead to innovations as stress on size, willingness to participate in education process, strategic thinking or start-up motivation.