IMPLEMENTATION OF INNOVATIVE PRACTICES IN CORPORATE SOCIAL RESPONSIBILITY OF CZECH COMPANIES
Proceeding: 3rd International Conference on Innovation Management and Corporate Sustainability (IMACS)Publication Date: 2015-05-21
Authors : Klára Kašparová;
Page : 108-117
Keywords : corporate social responsibility reporting; materiality; credibility; annual reports;
Abstract
Corporate Social responsibility (CSR) reporting can be considered as process innovation. It is a way to identify opportunities for process and performance improvements company-wide. These improvements ensure its competitive advantage. However, it is valid only when content of the report respects the principle of materiality and credibility is assured. One way to determine materiality is the concern expressed directly from the stakeholders. Therefore, the research objective is to determine whether Czech companies support dialogue with stakeholders in their CSR reports. The paper uses conceptual content analysis. Results indicate that companies include in their CSR reports information on contact details, but impersonal passive forms prevail.
Other Latest Articles
- VIRTUAL TEAM AS A PROGRESSIVE FORM OF MUTUAL CO-OPERATION IN MANAGERIAL THEORY AND PRACTISE
- MEASUREMENT EFFICIENCY OF SOCIAL INNOVATION
- METHOD TO ASSESS THE ATTRACTIVENESS OF REGIONS FOR INVESTORS
- IMPLEMENTATION OF THE SUSTAINABLE ENTREPRENEURSHIP PRINCIPLES IN CORPORATE PRACTICE WITHIN THE CZECH REPUBLIC AND THE SYSTEMIC SUPPORT OF FURTHER EXPANSION
- EDUCATION AND TRAINING: THE TERMS CREATIVITY AND TVOŘIVOST AND THE COMPRHENSION OF THE TERMS IN A CZECH LANGUAGE ENVIRONMENT
Last modified: 2017-09-07 22:05:40