CSR MODEL FOR SMALL AND MEDIUM-SIZED CULTURAL ENTERPRISES

The aim of this paper is to describe a method to achieve sustainable development for entities that operate in the cultural and creative industries in the Czech Republic. This is accomplished through the implementation of Corporate Social Responsibility (CSR) into their business practice. The study reveals that all these entities prioritize creative and non-restrictive approach, therefore, any acceptable method must resemble these conditions. Another important factor is that entrepreneurs from this sector perceive themselves as artists and not as entrepreneurs. Most of these entities experience long term financial issues. To develop a method for CSR implementation, the authors develop a three step program.