IMPACT OF GLOBALISATION ON INDIAN MEDIA: A STUDY OF ‘CREDIBILITY’ OF INDIAN NEWS CHANNELS

The Indian Media and Entertainment industry is on an impressive growth. According to the report by FICCI-KPMG2016, the revenue is expected to grow at a CAGR of 13 per cent and will exceed US$ 12.29 billion in 2019 from US$ 6.24 billion in 2014. The mentioned statistics proves that media in India has become a huge platform for business. Until 1991, The Indian audiences received a controlled telecast and most-times development based programs or the news channel acted as a mouth piece of the ruling party in the country. Television media has proved to have immense social, cultural and economic impact on its viewers. Globalisation has transformed Indian news rooms for the better and the worse, by making it technically advanced and simultaneously impacting the content negatively. News media seems to be part of an ‘evident' race of Television Rating Points (TRP), where in the channels side-line ethics and social responsibilities towards society to weave the fastest news content. This in turn has lead to lobbying, Sensationalism, creating public opinion, corporate bias and so on just to be on the uno radar. There is immense dearth to maintain diversity and plurality of opinions in news media as a result ‘Credibility' of news channels seems to be on the decline. Credibility, being one of the most important aspects of a news organisation, is defined as an attributed source quality. Hence, the study looks into analysing factors of credibility of news media which in turn is an outcome of the larger factor called ‘globalisation'.