Understanding the Role of Snapchat in Promoting National & International Trade

ABSTRACT Technology today has revolutionized interpersonal communication. People are more into virtual social networking than face to face social interactions. Virtual interactions take place in the form of voice calling, video calling, texting, sharing photographs, opinions etc. The wave of social networking which started with the WhatsApp, Instagram and Facebook have simply heralded the interactions between family and friends. Apart from the existing applications, Snapchat is an upcoming platform that is one of the latest and most popular forms of communication enabling people to share their daily stories across the globe. A clear sign of its popularity and extraordinary achievement in a span of only four years, is evident from the fact that there are now over 150 million Snapchat users, who access the app. Snapchat is being used for increased engagement and creative directions. Through this paper, the authors have made an attempt to understand the role of Snapchat in promoting national and international trade. Primary information was collected through a questionnaire survey of 400 individuals from India (Pune, Hyderabad, Delhi, Gwalior andOdisha) and Dubai. The secondary information was drawn from journals and business websites.