Impact of Green Marketing on Consumer Behaviour with Reference to Eco Friendly Shampoos

The term Green normally goes hand in hand with the whole concept of “Environmentally friendly” products or end result being nature friendly, and the term Marketing is referred to as the art or strategy of a manufacturer used to get his product known or introduced into a market for the final purpose of selling his products to the target customers. Hence we could conclude that Green Marketing is a process in which a manufacturer tries to sell his products or services to the customers in an environmentally safe way which could include changes in the manufacturing of the product, change in the strategy of marketing, modifying or changes in packaging.