JEWELLERY PREFERENCES AMONGST COLLEGE GOING GIRLS

Accessories are often used to complete an outfit and are chosen to specifically compliment the wearers look. A fashion accessory is an item which is used to contribute in a secondary manner to the wearers outfit but is adorned by all. Jewelleryis a type of accessory which is a small decorative item worn for personal adornment, such as brooches, rings, necklaces, earrings, bracelets, bangles, anklets, etc. It may be attached to the body or the clothes. The patterns of wearing jewellery between the sexes, by children and older adults are very different between cultures, but adult women have been the most consistent wearers of jewellery. The aim of the study was to assess the jewellery preferences of college going girls in the age group of 15-25 years to observe the different types of jewelleryavailable currently, to assess the preferences of the college going girls based on the different types of jewelleryavailable in the market and o assess the frequency of purchase of jewellery by the college going girls. A survey method was carried out to gather the data. All the participants agreed that wearing jewellery is a part of their daily routine. The age group selected preferred more contemporary styles of jewellery, artificial and semi- genuine jewellery. Also, maximum participants said that jewellery is their favourite gifting option.