TOPIC: E-SERVICE QUALITY CONCERNS IN INDIAN E-TOURISM INDUSTRY

Internet has significantly revolutionized travel industry in the last decade. The Indian tourism industry, which is at the stage of an upward growth, can be greatly influenced by e-tourism. It has become vital for E-service tourism companies to understand the customer requirement and meet their expectations by evaluating and improving their website quality. The study identified few dimensions of E-Service quality (information quality, customization, reliability, website design, privacy, access, responsiveness) on the basis of past studies. The Tamil Nadu tourism website has been evaluated on the basis the dimensions. The website has rich information content and good website design but the sometimes does not load quickly and has cluttered information