BIODIVERSITY ITS CONSERVATION AND THE ROLE OF SOCIAL MEDIA PLATFORMS- AS FACILITATOR

Social media plays an inevitable role in the life of millions of people worldwide. Social media platforms are increasingly being used for various purposes in a wide range of fields, which also includes biodiversity conservation. Through these platforms we can strengthen our biodiversity conservation effort, which is utmost necessary as biodiversity forms the critical foundation for the human well being and development. For conservation of biodiversity it is better to understand how various ways can impacts biodiversity at local and global levels. This paper tried to evaluate the potential of social media platforms in biodiversity conservation in Bareilly district of Utter Pradesh State of India. This paper also discusses the role that social media may play in biodiversity conservation for future human existence and sustainable development. The findings of research shows that there is great potential of social media for conservation to take place provided that it has specific rather than general aims.