ROLE OF MEDIA IN SPORTS

Globalisation of sports events reaches its highest point with genuine global sports events such as Olympic Games, Cricket world cup, Pro Kabaddi League, Hockey Premier League, Indian Premier League and Football world cup. Nowadays, this economic significance is more delineated. The most globalised features of the sports economy today are represented by sports show and sports mega events. Since the beginning of 20th century there has been a rapid growth in the number of world or big international sports events per year, there were20 sports events in 1912, 315 events in 1977, 660 in 1987 and 1000 in 2005. Almost an average of 3 events per day. The audience of such events is increasing on a global scale due to television broadcasting.