FROM QUALITY MANAGEMENT TO MANAGING QUALITY: SYSTEMIC APPROACH

There have been more and more discussions going on in recent years about the quality of service provided in different level and different type of educational institutions. It is not one educational institution that characterizes quality as the most important priority of the activity. However, one thing is to characterize and declare and another is to actually strive for this quality. In other words, the priorities of educational institutions can be quite different however, it is inevitably obligatory to try to survive in the market. Quality system is one of the mechanisms helping the institution to organize and fulfill the activity so that to ensure its effective work under competitive conditions. Moreover, no institution should wait for its prestige to start diminishing on the contrary it has to do its best to guarantee successful functioning in the future. Thus, the head of every educational institution today has to care about how effectively its institution functions, what are possible ways and methods of its activity improvement. It is not enough to have practical experience and intuition to do this. Theoretical knowledge is necessary here. It is worth mentioning such a relatively new science field as Qualitology; (квалитология-Russian) which by its nature is triple. The essential parts of it are: quality theory, quality evaluation theory (kvalimetrija) and quality management theory. On the other hand, the analysis of quality management problems is impossible without systemology, management, innovation and theoretical and practical achievements in other spheres. Eventually, the most major are intern