ROLE OF SOCIAL MEDIA IN DEVELOPING VALUES

In this article, an attempt has been made to focus on role of social media in developing values.Every day, one comes across innumerable images and commercials for various products. This excessive amount of media in our day-to-day lives cannot be side lined and affects all those surrounded by it. The world is changing rapidly today and in its footsteps, our core values are changing too. The last two decades because of globalization have seen an unparalleled change, which has expressed itself in the form of diminishing community values. Social values are being eroded, moral values have become fragmented and the society is facing an unprecedented cultural evasion. Children can readily find stories about violence, sexual promiscuity, theft, and greed in a variety of media outlets including fictional programming, reality shows, rap music, and the Internet. Almost no research, however, focuses on how the media shape children's moral development. Researchers have written widely on how the media affect children's behaviors, both prosaically and antisocial. But they have paid little attention to the moral lessons children learn from the media that may be underlying these behaviors. Our society today is taking on new values that are at loggerheads with the time tested and religiously accepted principles of our society, a large part of the responsibility for which must be borne by the television commercials (henceforth TVCs) and the unethical practices of the business and corporate houses, which sponsor them. Our social media pays the less attention to values while more attention should pay in developing values among the members of the society. It is very clear that without good values among the members of the society, society cannot be developed. Social media should not fully commercial. It should mostly ethical also. The writer has a hope that this article will attract the attention of social media to developing the values.