THE SOCIAL WEB: A PLATFORM FOR MARKETING IN TRAINING COMPANIES

Companies use many different marketing strategies in order to make their products known and place their corporate image and branding in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. A company devoted to open and distance learning such as Master-D Corporation is a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0 –based on blogs- allows a company to achieve bigger market shares and brand positioning following the Win – Win Principle. Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information. Key words: open learning, social web, training company, blog, log-book, blogger, internet user, post, information, marketing.