Value Added Canvas Embroidery Clothing Articles

Canvas embroidery is one of the oldest forms of embroidery. It is the technique of forming stitches on a special open-weave fabric known as canvas and known by a number of names i.e. needlepoint work, needlework tapestry, canvas needlework and canvas work or canvas embroidery. It was very popular in late nineteenth century but now it has lost some of its popularity due to repetitive use of cross stitch, same old designs and use of cotton threads only. Innovative designs can give a new dimension to canvas embroidery. Latest and advanced digital embroidery technology supports new design trends and designers’ aspirations. Digital embroidery plays an important role in the present fashion world. The most intricate and exquisite embroidery design can be mass produced with the help of digital embroidery machines and embroidery digitizing software. The innovative digital canvas embroidery designs and its presentation in an attractive style using various value addition techniques like variety of threads and fabrics, embroidery rnamentation material i.e. sequins, beads and stones and a combination of canvas stitches can help to keep this art alive and can also make it suitable for wide range of articles like clothing articles and clothing accessories. Two value added canvas embroidery clothing articles were developed by using innovative canvas embroidery designs, variety of threads and fabrics, embroidery ornamentation material like sequins, beads and stones and a combination of canvas stitches, as per consumer demand. A variety of straight, diagonal, cross and composite canvas stitches when supplemented with prevalent embroidery ornamentation material add amazing fluidity and clarity in the canvas embroidery designs. It was found that both articles were found highly acceptable in descending order i.e. Kurti (4.47), belt (4.36). Kurti was mainly appreciated by the young consumers as they considered it a fresh trendy arrival in the market. They considered its fabric as super cool for Indian sweltering hot climatic conditions. The blend of ethnic motif and modern buckle of belt made it a unique Indo-western clothing accessory which can be complemented with a variety of dresses. High acceptance level of consumers for value added articles on various parameters of design denoted the effective execution of value addition techniques. All the four value addition techniques together considered as a successful effort to popularize the fascinating art of canvas embroidery by intermingling the innovative modern creation with old to give it a contemporary look, which can be used for production of number of canvas embroidery products ranging from clothing articles to clothing accessories.