MARKETING MANAGEMENT AS TOOL INCREASE IN COMPETITIVENESS OF THE ORGANIZATION
Journal: Science Journal "NovaInfo" (Vol.1, No. 54)Publication Date: 2016-11-16
Authors : Gruzdeva Viktoriya Yurevna; Matyunina Marina Viktorovna;
Page : 110-113
Keywords : ORGANIZATION; MARKETING; EFFECTIVE MANAGEMENT;
Abstract
In modern conditions of the market, for successful activity of the organization it is necessary to consider various methods of management and to watch indicators of their efficiency. Special attention needs to be paid to marketing management of the organization.
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