MARKETING MANAGEMENT AS TOOL INCREASE IN COMPETITIVENESS OF THE ORGANIZATION

Journal: Science Journal "NovaInfo" (Vol.2, No. 54)

Publication Date: 2016-11-16

Authors : Gruzdeva Viktoriya Yurevna; Matyunina Marina Viktorovna;

Page : 110-113

Keywords : ORGANIZATION; MARKETING; EFFECTIVE MANAGEMENT;

Source : Download Find it from : Google Scholar

Abstract

In modern conditions of the market, for successful activity of the organization it is necessary to consider various methods of management and to watch indicators of their efficiency. Special attention needs to be paid to marketing management of the organization.

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MARKETING MANAGEMENT AS TOOL INCREASE IN COMPETITIVENESS OF THE ORGANIZATION

Abstract

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