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ADVERTIZING CAMPAIGNS ON THE INTERNET: ANALYSIS OF RESULTS AND PERFORMANCE INDICATORS
Journal: Science Journal "NovaInfo" (Vol.2, No. 55)Publication Date: 2016-12-01
Authors : Kataev Aleksey Vladimirovich; Tychinskiy Aleksandr Vladimirovich;
Page : 103-108
Keywords : EFFICIENCY INDICATORS; ADVERTIZING CAMPAIGN; INTERNET ADVERTIZING;
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Abstract
The main results of a research of the popular methods and indicators applied in case of an advertizing efficiency evaluation on the Internet are given in this article. The main attention is paid post-click analysis and to indicators of CR, ROI and CQI.
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Last modified: 2017-09-20 16:58:57