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THE NEED FOR INTRODUCTION OF CRM-SYSTEM IN THE SMALL RESORT HOTEL

Journal: Science Journal "NovaInfo" (Vol.2, No. 55)

Publication Date:

Authors : ;

Page : 248-251

Keywords : CRM; CUSTOMER RELATIONSHIP MANAGEMENT;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

The article analyzes the literature on the subject presented; proposed to consider the advantages and disadvantages of CRM systems that help determine the decision on its implementation, taking into account possible benefits for small hotel

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Last modified: 2017-09-20 16:58:57