DEVELOPMENT OF STRATEGY OF INTERNET PROMOTION OF GOODS AND SERVICES
Journal: Science Journal "NovaInfo" (Vol.3, No. 55)Publication Date: 2016-12-01
Authors : Kataev Aleksey Vladimirovich;
Page : 172-177
Keywords : INTERNET PROMOTION; ADVERTIZING; TARGET AUDIENCE; STRATEGY OF PROMOTION;
Abstract
In article questions of development of strategy of promotion of goods and services on the Internet are considered. Special channels of promotion are given. The main actions when forming strategy are formulated, including determination promotions are more whole, than target audience, positioning of goods and unique trade the offer. Practical recommendations about process of development and strategy implementation are made.
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