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DEVELOPMENT OF STRATEGY OF INTERNET PROMOTION OF GOODS AND SERVICES

Journal: Science Journal "NovaInfo" (Vol.3, No. 55)

Publication Date:

Authors : ;

Page : 172-177

Keywords : INTERNET PROMOTION; ADVERTIZING; TARGET AUDIENCE; STRATEGY OF PROMOTION;

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Abstract

In article questions of development of strategy of promotion of goods and services on the Internet are considered. Special channels of promotion are given. The main actions when forming strategy are formulated, including determination promotions are more whole, than target audience, positioning of goods and unique trade the offer. Practical recommendations about process of development and strategy implementation are made.

Last modified: 2017-09-20 16:59:16