ADVERTISING TECHNOLOGIES IN THE EDUCATIONAL PROCESS OF STUDENTS OF THE SPECIALTY «ADVERTISING»

Modern education has reached such thresholds, where each student can work independently and use available technology and technical possibilities for the realization of the products of its intellectual activity. Our goal is to analyze how software, innovative technology to improve the educational process, interaction between students and teacher and how to optimize the interest of students to explore, experiment and use when developing advertising products latest software products, including students, associated with advertising activities.