THE ORIGINALITY OF GENRES, COMPARATIVE CHARACTERISTICS AND FEATURES OF THE FUNCTIONING OF THE PRINT MEDIA IN THE INTERNET SPACE: A STUDY OF "NEWS OF MORDOVIA" EDITIONS, "COSMOPOLITAN", "EXPERT")

The article deals with the problems of transition from the printed media format in the Internet space, related reforms, as well as the question of the unpopularity of the "paper" forms of journalistic audience. The authors emphasize that some of the reviewed publications, despite the general trend of popularization of virtual counterparts, it is much preferable to the familiar printed format on a number of specified reasons.