WAYS OF DEVELOPING MARKETING STRATEGY BASED ON MODERN METHODS OF PROMOTION GOODS

Journal: Science Journal "NovaInfo" (Vol.2, No. 57)

Publication Date: 2016-12-30

Authors : Vasina Lyudmila Vasilevna; Kutuzova Irina Vasilevna; Toritsyna Tatyana Aleksandrovna;

Page : 132-137

Keywords : ELECTRONIC PLATFORM; EXHIBITION AND FAIR ACTIVITIES; MARKETING STRATEGY; DIRECT MARKETING;

Source : Download Find it from : Google Scholar

Abstract

The article discusses the various options for elements of the marketing strategy of modern enterprise. The basic elements that can be used are: exhibition and fair activities, direct marketing and electronic platforms. Recommendations for the implementation of these methods in the promotion of goods.

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WAYS OF DEVELOPING MARKETING STRATEGY BASED ON MODERN METHODS OF PROMOTION GOODS

Abstract

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