WAYS OF DEVELOPING MARKETING STRATEGY BASED ON MODERN METHODS OF PROMOTION GOODS
Journal: Science Journal "NovaInfo" (Vol.2, No. 57)Publication Date: 2016-12-30
Authors : Vasina Lyudmila Vasilevna; Kutuzova Irina Vasilevna; Toritsyna Tatyana Aleksandrovna;
Page : 132-137
Keywords : ELECTRONIC PLATFORM; EXHIBITION AND FAIR ACTIVITIES; MARKETING STRATEGY; DIRECT MARKETING;
- THE DEVELOPMENT OF A METHODOLOGY FOR ASSESSING AND MANAGING THE FINANCIAL STABILITY OF THE ENTERPRISE
- APPROACHES TO MANAGING THE ENTERPRISE FINANCIAL STABILITY
- THE MECHANISM OF MANAGING THE FINANCIAL STABILITY OF THE ENTERPRISE
- Methods of assessing the liquidity, solvency and financial stability of the enterprise
- The concept of assessing the financial stability of an enterprise under the continuous impact of internal and external factors
Abstract
The article discusses the various options for elements of the marketing strategy of modern enterprise. The basic elements that can be used are: exhibition and fair activities, direct marketing and electronic platforms. Recommendations for the implementation of these methods in the promotion of goods.
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