FEATURES AGRICULTURAL TOURISM AS ONE OF THE SPECIES OF TRAVEL SERVICES

The article is devoted to the actual topic of our time - innoatsionnyh development services in the field of tourism. The specifics of travel companies is that they work in a fairly tough competition and in conditions of seasonal fluctuations in demand. The usual and most simple tool to adapt to changing conditions of firms is the price mechanism. In the article on the example of a large region - Kabardino-Balkar Republic of the features of agricultural tourism as one of the types of innovative services tourist and recreational complex. The classification of innovative travel services, comparative analysis of the efficiency of consumption of tourist services on the example of the traditional tourism and agro-tourism. It was revealed that we should expect demand for these kinds of innovative travel services as eco-tourism, ethnographic tourism, spa tourism, agro-tourism or agriculture.