TRENDS AND PROSPECTS FOR THE USE OF ADVERTISING TECHNOLOGIES IN THE SERVICE SECTOR

Advertising technology in the world of intense change widely and deeply involved not only in the life of enterprises producing goods and services, but also in our everyday life. We face them every day, we actually do not notice them, not evaluate, not surprised and not assume what they will in the future, what else you can use to get a better idea of the goods and services are quite sophisticated consumer. The scope of services in this respect even more vulnerable, because services, having specific properties that remain for each user, something «unknown», inanimate and unintelligible to the date of purchase. As a result, advertising technologies are designed to not only promote specific company forward and rebuild her from the competition, but also to materialize the service, to create a tangible image.