THE NATURE AND DETERMINANTS OF INVESTMENT ATTRACTIVENESS

Investment attractiveness of the enterprise is the generalized characteristics from the point of view of prospects, profitability, efficiency and risk minimization of investments in its development at the expense of own funds and other investors. Creating a positive investment image is the basis for the development and implementation of programs, as well as the condition to intensify and improve the efficiency of investment activities at the expense of expansion of possibilities of dissemination of reliable and systematized information necessary to investees and potential investors.