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THE MAIN MARKETING AREAS OF THE TERRITORY
Journal: Science Journal "NovaInfo" (Vol.4, No. 58)Publication Date: 2017-01-31
Authors : Permyakova Alena Eduardovna;
Page : 45-48
Keywords : STRATEGY; RESOURCES; THE PROMOTION; THE REGION; THE IMAGE; MARKETING AREA;
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Abstract
The article is devoted to the specifics of territorial marketing, its types and stages. We analyzed the goals, objectives and main activities. And revealed the necessity of the use of territorial marketing authorities. Particular attention is drawn to the marketing strategy of the territory, their types and combination of features.
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Last modified: 2017-09-20 17:31:45