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PROBLEMS OF FORMATION OF INTEGRATED MARKETING COMMUNICATIONS IN ENTERPRISES OF HOSPITALITY
Journal: Science Journal "NovaInfo" (Vol.5, No. 58)Publication Date: 2017-01-31
Authors : Dagdzhiev Raum Timurovich; Matyunina Marina Viktorovna; Furman Aleksandr Vasilevich;
Page : 168-171
Keywords : MARKETING COMMUNICATIONS; ENTERPRISE HOSTING; BRAND; CONSUMERS;
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Abstract
In modern conditions of instability and unpredictability of the environment there is a need to use effective tools for conducting business in the service sector. One such tool is the integrated marketing communications. At the same time, there is a problem of formation of the integrated marketing communications (IMC) at the enterprises of hospitality.
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Last modified: 2017-09-20 17:32:04