INTERNAL CORPORATE POLITICAL PR MANAGEMENT IN MODERN RUSSIA
Journal: Science Journal "NovaInfo" (Vol.5, No. 58)Publication Date: 2017-01-31
Authors : Gaganova Elena Vladimirovna; Ivanov Vladimir Konstantinovich;
Page : 415-432
Keywords : POLITICAL TECHNOLOGIES; POLITICAL CONSULTING; POLITICAL PARTY; CONSUMERISATION; PR-MANAGEMENT;
Abstract
The article is devoted to understanding the ways of development of intra-corporate political PR management in modern Russia. Reorientation of private political PR management on clients from the business sector in modern Russia is caused, according to the authors, the strengthening of the role of corporate political consultants.The leadership of national political parties and state authorities began to give preference to internal political consultants because of their greater devotion andfrugality.
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Last modified: 2017-09-20 17:32:04