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PROMOTION AS A KIND OF ВТL FOR EFFECTIVE PRODUCT PROMOTION
Journal: Science Journal "NovaInfo" (Vol.1, No. 64)Publication Date: 2017-05-01
Authors : Chucha Anna Olegovna;
Page : 142-146
Keywords : PROMOTION; BTL; SALES PROMOTION; COMMUNICATION AND ECONOMIC EFFICIENCY;
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Abstract
In the article, methods of goods promotion are considered. Conducting promo-actions is the most effective and rational method. Classification of promo-actions, their criteria and the purposes is resulted. Particular attention is paid to the marketing plan strategy for brand promotion.
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Last modified: 2017-09-20 17:43:10