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MARKETING OF RELATIONS WITH SUPPLIERS IN THE INDUSTRIAL MARKET AND ITS FEATURES
Journal: Science Journal "NovaInfo" (Vol.2, No. 64)Publication Date: 2017-05-01
Authors : Mukhina Alena Alekseevna;
Page : 108-113
Keywords : RELATIONSHIP MARKETING; MARKETING; SUPPLIERS; RELATIONSHIP MARKETING; INTER-FIRM RELATIONSHIPS;
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Abstract
This article discusses the issues on relationship marketing in the industrial market. Special attention is paid to the definition of relationship marketing, proposed classification of relationship marketing research schools such as North American, Northern European and British. Revealed key concepts of relationship marketing in industrial market and its features.
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Last modified: 2017-09-20 17:43:33