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CRM SYSTEM AS A MEANS OF EFFECTIVE COMPANY MANAGEMENT

Journal: Science Journal "NovaInfo" (Vol.1, No. 65)

Publication Date:

Authors : ;

Page : 18-21

Keywords : INFORMATION TECHNOLOGIES; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM; EFFICIENCY OF BUSINESS;

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Abstract

The article considers one of the tools for increasing the efficiency of the company - the CRM-system and the concept of CRM. The main stages of implementing the CRM-system in the company are considered. Some positive aspects of the system are described, which contribute to increasing customer loyalty and increasing the efficiency of the company.

Last modified: 2017-09-20 17:48:20