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THE NEED TO DEVELOP MARKETING STRATEGIES IN MUNICIPALITIES
Journal: Science Journal "NovaInfo" (Vol.2, No. 67)Publication Date: 2017-06-16
Authors : Mishkova Olga Igorevna;
Page : 114-117
Keywords : TERRITORY MARKETING; MARKETING; STRATEGY; TERRITORY; LOCAL GOVERNMENT; MUNICIPAL; EDUCATION; GOVERNANCE; SOCIO-ECONOMIC DEVELOPMENT;
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Abstract
This article describes the basic concepts of territorial marketing of the municipality. The theoretical foundations. Identified and justified the need for the development of marketing strategy of development of the territory. On the basis of this study the author reveals the need to develop marketing strategies for territory development, taking into account the established regularities of the municipality, and to predict possible changes
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Last modified: 2017-09-20 17:49:56