THE MECHANISM OF PROMOTION OF SERVICES AS PART OF THE MARKETING STRATEGY OF THE ORGANIZATION IN THE FRAMEWORK OF THE INNOVATIVE ECONOMY
Journal: Science Journal "NovaInfo" (Vol.1, No. 69)Publication Date: 2017-08-01
Authors : Verkhovov Nikita Sergeevich; Polyanskaya Alena Aleksandrovna; Sviridov Sergey Yurevich;
Page : 78-87
Keywords : MECHANISM; SERVICE; MARKETING STRATEGY; PR TOOLS; PROMOTION SERVICES;
Abstract
The mechanism of promotion of services are part of the marketing strategy of the organization in the current economic conditions. In the present work using the method of data analysis analyzed the tools of promotion services. In conditions of dynamic changes in political, economic and social landmarks of the modern world, overcoming the global financial crisis and sanctions an important factor in the development of the company is deepening in the field of promotion of services.
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