ROLE OF INDIVIDUAL IN CONSERVATION OF NATURAL RESOURCE

ROLE OF AN INDIVIDUAL IN GENERATION RESOURCE DEMAND At the back of demand for each and every commodity there are isolated choices made by "consumers". Each individual as a consumer has every right to choose what she he prefers within the income level. Although consumer as an entry is free to choose whatever his/her prefers but careless choice for resource use can lead to a situation where we eventually use up all over resources such as water, mineral, land etc at a rate which is not sustainable. So, a rational consumer has the responsibility to make his/her choice prudent and fur-sighted. This also includes being careful about the wastage and creating demand for newer forms of goods and services that ensure a sustainable life style for higher number of people on earth. At each stage of daily life the consumer gets chance to choose between different forms of appliance having different implications for conservation.