INFLUENCE FACTORS OF SPA AND WELLNESS TOURISM ON REVISIT INTENTION: THE MEDIATING ROLE OF INTERNATIONAL TOURIST MOTIVATION AND TOURIST SATISFACTION

Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding of the relationship among these constructs. In addition, very few studies on exploring consumers' needs for the spa and wellness have been conducted in Malaysian context. Previous studies revealed that gaining deep insights into customer profiles and their desire for wellness and spa within this context needs to be taken into considerations, which encourages the development of wellness and spa tourism business. The findings of this study are believed to be advantageous to the wellness and spa service providers. More specifically, appropriate marketing strategies and tourist motivation will be paying more attention and developed in future research.