Straus Howe Generational Theory. Opportunities of Practical Application

The article is on The Strauss–Howe generational theory, created by American authors William Strauss and Neil Howe. It identifies a recurring generational cycle in which the values and mindset recur in the lapse of time. In this paper an attempt has been made to apply the theory in regard to Russian generations. A special attention is given to personal traits and behavioral characteristics of the Millennium generation.