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Brand as Added Knowledge Value

Journal: Business Education in the Knowledge Economy (Vol.1, No. 1)

Publication Date:

Authors : ;

Page : 118-121

Keywords : brand; added knowledge value; appraisal of brand value;

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Abstract

The article is on a brand concept from two perspectives: law and psychology. It spells out what brand as added knowledge value consists in, and describes the most expedient modern appraisal method of a brand value as developed by INTERBRAND consulting company.

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Last modified: 2017-10-06 11:41:08