Business Etiquette in Russia, USA and China: Getting Over Challenges on the Way to Success

The first thing to be aware of in doing international business is to know and respect cultural differences, because different cultures have different values and what might be acceptable in one country could be highly insulting in another. Neglecting such things can easily lead to challenges which may threaten future success of business deals and even ruin business. The authors of this article examined some differences in business etiquette in Russian, American and Chinese business cultures and focused their attention on issues connected with TIME perception, business communication, dress code, entertainment and gifts, and gender roles. The results of the analysis made it possible to come to a conclusion about a great importance of the above factors in doing business and to formulate some useful business etiquette tips for those who are willing to establish successful business connections with American and Chinese partners.